Last edited by Arashizragore
Wednesday, August 5, 2020 | History

12 edition of Golden arches east found in the catalog.

Golden arches east

McDonald"s in East Asia

by James L. Watson

  • 327 Want to read
  • 26 Currently reading

Published by Stanford University Press in Stanford, Calif .
Written in English

    Places:
  • East Asia,
  • East Asia.
    • Subjects:
    • McDonald"s Corporation,
    • Fast food restaurants -- Social aspects -- East Asia,
    • East Asia -- Social life and customs

    • Edition Notes

      Includes bibliographical references (p. [239]-245) and index.

      Statementedited by James L. Watson.
      ContributionsWatson, James L.
      Classifications
      LC ClassificationsTX945.5.M33 G65 1997
      The Physical Object
      Paginationxvi, 256 p. ;
      Number of Pages256
      ID Numbers
      Open LibraryOL676262M
      ISBN 100804732051, 0804732078
      LC Control Number97022495

      Start studying Golden Arches East. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Get this from a library! Golden arches east: McDonald's in East Asia. [James L Watson;] -- The second edition includes the chapter "Update" and discusses globalization, McDonald's as political target, obesity politics, and social conditions in , generally.

      The Golden Arches are the symbol of McDonald's, the global fast food restaurant chain. Originally, real arches were part of the restaurant design. They were incorporated into the chain's logo in , which resembled a stylized restaurant, and in the current Golden Arches logo, introduced , resembling an "M" for "McDonald's". Get this from a library! Golden arches east: McDonald's in East Asia. [James L Watson;] -- McDonald's restaurants are found in over countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? Does the introduction of American.

      Buy Golden Arches East: McDonald's in East Asia 2nd edition () by James L. Watson for up to 90% off at Edition: 2nd Read the full-text online edition of Golden Arches East: McDonald's in East Asia (). Home» Browse» Books» Book details, Golden Arches East: McDonald's in East Asia.


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Golden arches east by James L. Watson Download PDF EPUB FB2

“Golden Arches East is a fascinating study that explores issues of globalization by focusing on the role of McDonald’s in five Asian economies and [concludes] that in many countries McDonald’s has been absorbed by local communities and become assimilated, so that it is no longer thought of as a foreign restaurant and in some ways no longer functions as one.” —Nicholas Kristof, New York Times Book /5(11).

" Golden Arches East is a fascinating study that explores issues of globalization by focusing on the role of McDonald's in five Asian economies and [concludes] that in many countries McDonald's has been absorbed by local communities and become assimilated, so that it is no longer thought of as a foreign restaurant and in some ways no longer functions as one.".

Golden Arches East: McDonald’s in East Asia is a collection of anthropological essays edited by American academic James L. Watson. Examining the cultural impact of McDonald’s in five East Asian locations (Beijing, Hong Kong, Taipei, Seoul, and Japan), the book raises broader questions about American cultural imperialism, the rise of capitalist consumer culture and the impact of fast food on.

Praise for the First Edition: " Golden Arches East is a fascinating study that explores issues of globalization by focusing on the role of McDonald's in 4/5(2). While Golden Arches East is a collection of essays on a similar topic, many of the essays came to the same Golden arches east book, and it felt repetitive.

Finally, as Watson first published this series in '96 before McDonald's PR went down the drain, the Update (written in '05) was necessary to situate this book in its own context/5. The widely read—and widely acclaimed—Golden Arches East argues that McDonald's has largely Golden arches east book divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo.

In the second edition, James L. Watson also covers recent attacks on the fast-food. That's why, perhaps, it comes as surprising that "Golden Arches East" comes out with a mostly positive look at the effect McDonald's had had throughout East Asia.

In this book, five authors look at the impact McDonald's has had in five different East Asian entities: China, Hong Kong, Taiwan, South Korea /5(8). This book takes a fresh approach to the industry by concentrating on the perspective of the consumer.

It analyzes consumers reactions to McDonald s in five East Asian cities: Hong Kong, Beijing, Taipei, Seoul, and Tokyo. Note: If you're looking for a free download links of Golden Arches East: McDonald’s in East Asia Pdf, epub, docx and.

CHAPTER ONE Golden Arches East McDonald's in East Asia Edited by James L. Watson Stanford University Press Read the Review McDonald's in Beijing: The Localization of Americana Yunxiang Yan On Apthe largest McDonald's restaurant in.

Buy Golden Arches East: McDonald's in East Asia: McDonald's in East Asia, Second Edition 2 by Watson, James L. (ISBN: ) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders/5(8). is a platform for academics to share research papers.

Golden Arches East: McDonald's in East Asia By James L. Watson Stanford University Press, Read preview Overview Fast Food, Fast Track: Immigrants, Big Business, and the American Dream By Jennifer Parker Talwar Westview Press, McDonald’s Golden Arches began as a stylistic quirk of the first McDonald’s Speedee Service Restaurant in San Bernardino, CA—a quick way for drivers to spot the burger stand from the side of the highway.

As McDonald’s expanded throughout the company—after Ray Kroc took over from the McDonald brothers. Golden Arches East: McDonald's in East Asia, Second Edition and a great selection of related books, art and collectibles available now at - Golden Arches East: Mcdonald's in East Asia, Second Edition - AbeBooks.

Golden Arches East Posted by fairfoodfieldnotes in Uncategorized and tagged with essays, food politics, international, processed food Septem So I don’t know if any of you out there in blogland have ever read Golden Arches East, but it’s an interesting anthropology/sociology book written about the effects/perceptions of.

" Golden Arches East is a fascinating study that explores issues of globalization by focusing on the role of McDonald's in five Asian economies and [concludes] that in many countries McDonald's has been absorbed by local communities and become assimilated, so that it is no longer thought of as a foreign restaurant and in some ways no longer functions as one."Author: James L.

Watson. Golden Arches East by James L. Watson,available at Book Depository with free delivery worldwide/5(). In the novel, Golden Arches East, the author, James L.

Watson, focused on the company’s expansion in East Asia and studied how the American culture and traditions of McDonald’s influenced the Asian countries and their people. "McDonald's Restaurants are to be found world-wide and books have been written on their business success and approach but GOLDEN ARCHES EAST: MCDONALD'S IN EAST ASIA is something different, providing college-level readers with a blend of cultural insights and business savvy as it traces McDonald's role in five Asian countries.

Chapters provide the author's first-person insights as he 5/5(1). Golden Arches East: McDonalds in East Asia is an absorbing read that delves into more than just eating; it grapples with the big issues like the impact of local vis-à-vis the global by looking into the interplay of McDonald's in five Asian economies/5(5).

Golden Arches East Mcdonalds In East Asi by James L Watson available in Trade Paperback onalso read synopsis and reviews. McDonald's restaurants are found in over countries, serving tens of millions of people each day.Watson, James L.Golden arches east: McDonald's in East Asia / edited by James L.

Watson Stanford University Press Stanford, Calif Wikipedia Citation Please see Wikipedia's template documentation for further citation fields that may be required.Praise for the First Edition: " Golden Arches East is a fascinating study that explores issues of globalization by focusing on the role of McDonald's in five Asian economies and [concludes] that in many countries McDonald's has been absorbed by local communities and become assimilated, so that it is no longer thought of as a foreign restaurant and in some ways no longer functions as one."/5().